Rubicon, an innovative leader in the global waste and recycling industry, and the University of Kentucky Athletics today announced a new marketing and strategic partnership that will help the athletics department accelerate progress toward its sustainability goals.

Rubicon has been named the first Official Sustainability Partner of the University of Kentucky Athletics.

Rubicon will become the new presenting sponsor of UK Recycling’s “Big Blue Crew,” as well as presenting sponsor of the Rubicon “Green” Lot, a parking lot directly adjacent to Kroger Field.

“UK Athletics is committed to operating a world-class program in all that we do,” said UK Athletics Director Mitch Barnhart.

“That includes our efforts to achieve sustainability at Kroger Field, Rupp Arena, and all of our athletics facilities. This partnership with Rubicon will help us do just that.”

“Nate Morris is an extraordinary young man with a unique vision, and Rubicon is a strong example of a company with deep Kentucky ties reimagining industry in America,” said Gatton.

“This partnership will be great for the University of Kentucky, great for Rubicon, and great for Kentucky.”