Rubicon, Lexington, Kentucky, announced that its annual Trick or Trash campaign was a success for the third consecutive year, reaching more schools, small businesses and community organizations than ever across all 50 U.S. states.
Designed to help reduce the waste that accumulates every year around Halloween, Rubicon’s Trick or Trash campaign provides safe and easy-to-assemble recycling boxes to schools, universities, small businesses, community organizations and individuals for discarding candy wrappers.
The educational component of the campaign, co-created by Rubicon and the National Wildlife Federation, focuses on the role of recycling within the circular economy, and was expanded in 2021 to include K-12 lesson plans and other content from prior years, a reading list for university and college students, and a useful factsheet for business participants.
The National Wildlife Federation also introduced campus sustainability teams to the Trick or Trash program as part of its Campus Race to Zero Waste initiative, a nationwide recycling competition which Rubicon also supports.
“Now in its third year, Trick or Trash embodies Rubicon’s mission to end waste in its purest form. From the thousands of pounds of candy wrappers that are diverted from landfills, to the campaign’s core educational component that is being taught in schools and universities across the country, Trick or Trash has proven itself to be a central part of the American conversation where it comes to teaching future generations about the importance of sustainability.” “This is my school’s third year participating in Trick or Trash,” Lori Rubio, a K-6 teaching assistant at Elmcrest Elementary School in Liverpool, New York, says.