Pie Insurance, an insurtech company specializing in workers’ compensation insurance for small businesses, has announced the appointment of new senior leadership team members.

Samuels joins Pie from SAP/Concur, where he most recently served as chief customer officer.

In his new role, Samuels is responsible for setting Pie’s operational strategy and overseeing all premiums generated from the company’s insurance agents and brokers.

North joins Pie from Beam Dental, where she served as vice president of business development.

In her new role at Pie, she will oversee the team responsible for growing and maturing the company’s insurance agency channel.