Meet Poppins Health: A Columbus insuretech rebranded to reflect core values
March 30, 2022
The focus group that renamed a Columbus insuretech startup worked for “a few glasses of wine and cheese and charcuterie,” the CEO said.
Meet Poppins Health, the all-digital administrator of small-business health plans previously known as UnifiHealth. Although fond of the “simplify with Unifi” tagline, co-founder and CEO Ross Klosterman said the original name sounded too much like a legacy insurance behemoth.
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