Pie Insurance, an Insurtech specializing in workers’ comp insurance for small businesses, announced it appointed leadership team members “including David Samuels as the first chief commercial officer, Dimitrius King as the first chief claims officer, Kelly North as vice president of business development, and Jen Straus as the first vice president of people operations”.

As Pie’s first chief commercial officer, Samuels “is responsible for setting Pie’s operational strategy and overseeing all premiums generated from our insurance agents and brokers”.

North joins Pie as vice president of business development, “overseeing the team responsible for growing and maturing the company’s insurance agency channel.” Prior to Pie, she “Spent two years at Beam Dental as the company’s vice president of business development”.

As covered, Pie Insurance “is leveraging technology to transform how small businesses buy and experience commercial insurance, with the goal of making it affordable and as easy as pie”.

Pie’s intense focus on granular, sophisticated pricing and data-driven customer segmentation enables Pie “to match price with risk accurately across a broad spectrum of small business types, which allows Pie to offer more affordable insurance to small business owners”.