In response to growing consumer demand for sustainable products and travel experiences, The Red Sea Development Company – the developer behind the most regenerative tourism project in the world – and SOURCE – the earth’s first renewable, sustainable water brand – have come together to set a new global standard in bottled water.
TRSDC is the first company to collaborate with SOURCE Global, PBC as it launches its sustainable bottled water brand, making The Red Sea Project the first destination on earth to offer bottled water made purely from sunlight and air.
SOURCE water is produced using patented solar technology that draws pure water vapor out of the air and converts it to premium, mineralized drinking water.
“As we push the boundaries and set new global standards for sustainable development, we are adopting cutting-edge technology and business practices that are in harmony with nature. Our partnership with SOURCE Global makes us the only destination in the world with truly regenerative bottled water and reflects our commitment to operate using only renewable energy and free of single-use plastics,” said John Pagano, CEO of TRSDC. TRSDC uniquely serves the sustainable tourism market, which is poised to grow by US$130.
As the official bottled water of The Red Sea Project, SOURCE will initially serve the Coastal Village, a residential and commercial area that will house the 600 employees and operators working at the site.
“It’s exciting to see a company commit to regenerative luxury in such a meaningful way and go beyond sustainable packaging to put premium, truly renewable water inside. the bottle,” said Cody Friesen, Founder and CEO of SOURCE Global.
SOURCE’s new line of bottled water is drawn from the pure and endlessly renewable water in the sky, with technology that works entirely off the grid and can bring sustainably sourced water anywhere in the world.